The Power of
Four Decades. One Focus.
For more than 40 years, Kennedys has advised boards, policymakers, and investors exclusively on negotiation, helping leaders secure the pivotal agreements on which business plans, public policies, and investment decisions depend.
With zero conflicts of interest in our business model, our work has helped clients create and protect billions in value through better decisions, stronger agreements, and more effective execution.
We are proud that the Kennedy Method is deeply embedded in half of the original FTSE 100 and taught at top business schools worldwide
Creating value through Negotiate 8-Step/Four phase model
Most business plans depend on agreements that have not yet been secured with customers, suppliers, channels, and partners.
We help organisations negotiate those agreements more effectively, turning strategic intent into measurable performance.
Commercial & Operational Imperatives
Successful
Execution
Most business plans, strategic priorities, public policies, and investment decisions depend on pivotal agreements that have not yet been secured.
“Public policy and public-private partnerships succeed or fail on the quality of the agreements that align stakeholders behind a common outcome,” a senior government official in the UAE federal government noted.
“Teams rarely fail in calm water. They fail in pivotal moments — when difficult conversations are avoided, commitments drift, performance goes unchallenged, and change is announced without securing commitment,” a CHRO at a leading bank remarked.
“Our revenue targets assume customer agreements that have not yet been secured,” a Client Sales Director in technology observed.
Recognise the Phase
Kennedy’s approach to negotiation is practical, not evangelical. It provides a clear framework for managing negotiation as a phased behavioural process.
Manage the Right Movement
This model has governed billions in negotiated outcomes since 1976 and remains the behavioural foundation behind many of the original FTSE 100.
Adapt Skillfully
The Kennedy Method doesn’t teach you to push harder. It teaches you to negotiate smarter—with structure, movement and confidence.
Find the gaps. Build the capability. Change the behaviour. Measure the impact.
Built on Discipline, Proven in Results
1978 Before google
2015 After ChatGPT
Industry Leaders Depend on Skilled Negotiators
