The Power of
Four Decades. One Focus.
For over 40 years, Kennedys has advised boards, policymakers, and investors exclusively on negotiation, applying the art and science of building high-performing negotiation teams.
Zero conflicts of interest in our business model, our work has helped leaders negotiate billions of pounds through better decisions and stronger agreements.
We are proud that the Kennedy Method is deeply embedded in half of the original FTSE 100 and taught at top business schools worldwide
Evidence-Based Methodology
“Sometimes my colleagues give away too much to close a deal, leaving my team with less to work with,”
noted a client CFO, highlighting how theoretical approaches that ignore the true dynamics of negotiation drive costly concessions and erode value.
Kennedy’s approach to negotiation is practical, not evangelical. our evidence-based methodology provides a clear, structured framework for managing negotiation as a phased behavioral process.
This model has governed billions in negotiation outcomes since 1976 and remains the behavioral foundation behind many of the original FTSE 100.
Negotiation isn’t linear Recognise the phase
Manage the right movement
Adapt skillfully at the table, balancing flexibility and control
Creating value through Negotiate 8-Step/Four phase model
We work with boards, executive teams, and business leaders on the issues that matter most: growth, profitability, cost, risk, transformation, investment, and execution.
Commercial & Operational Imperatives
Successful
Execution
Built on Discipline, Proven in Results
1978 Before google
2015 After ChatGPT
Industry Leaders Depend on Skilled Negotiators
