The longest-running negotiation skills workshops in the UK, since 1974
You don’t know what you’re giving away yet
New Negotiators
You don’t need tricks. You need a process.
First-Level Negotiators
8-Step Approach has directly impacted the way we work in our companies. It provides managers with a credible and simple negotiation tool that is very powerful
John Benson – Board Member
What separates competent negotiators from ineffective ones? It’s not charm. It’s not aggression. And it’s certainly not blind optimism. It’s discipline.
This foundational program dismantles outdated myths like being “win-win,” being tough, or simply knowing how to get to “yes.” Most negotiators operate in one of two flawed zones: RED over-assertive and concession-driven; or BLUE accommodating, risk-averse, and avoidant. Both are reactive. Both destroy value. RED negotiators win battles and lose accounts. BLUE negotiators keep the peace while leaking value.
12 delegates
1:12 Consultant Ratio
2 day course
Budget Friendly
12 Weeks Reinforcement
Train the Trainer Available
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What you’ll achieve
Participants learn Kennedy’s 4-Phase Model and 8-Step Framework to develop structured, repeatable negotiation behaviour. Each phase demands deliberate preparation, structured conduct, and rigorous self-regulation.
Participants leave with a behavioural map—not just theory—but a repeatable model for planning, proposing, trading, and closing.
This training is simulation-heavy, designed to expose poor habits, enforce discipline, and establish behavioural consistency.
Participants learn to negotiate as a structured discipline using the proven “8-Step/Four Phase Model.”
They build disciplined behaviours explicitly practised—not assumed—at every negotiation phase.
Skills are pressure-tested through realistic simulations that expose bad habits, challenge complacency, and embed high-performance negotiation discipline.
This program is for you if:
You are a manager or executive seeking to develop structured, practical negotiation capability.
You want to ground yourself in the principles of Kennedy’s behavioural discipline before progressing to advanced applications.
Mid-Level Negotiators
The Central Trust Group gives Kennedy Method straight A’s across the board.
Andrew Turner – Managing Director
,Building on the Foundations, Deep Purple intensifies both the strategic complexity and psychological realism of negotiation. Through higher-stakes simulations, participants learn to manage ambiguity, decode power dynamics, and plan trades with conditional precision.
Deep Purple equips negotiators to structure and execute advanced strategic trades, recognize tactical bluffs, and methodically align negotiations to measurable strategic outcomes—directly addressing complex executive challenges
10 delegates
Faculty-to-participant ratio: 1:10
2 day course
Budget Friendly
12 Weeks Coaching
Train the Trainer Available
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What you’ll achieve
- Identify and manage tactical bluffing vs genuine resistance.
- Map trades using structured cause-and-effect logic.
- Anticipate stakeholder resistance using the Extended Force Field.
- Apply the Negotek Advanced Planner under time pressure.
- Maintain behavioural discipline from entry to closure.
This program is for you if:
You manage negotiations where stakes are strategic, visibility is high, and outcomes must be defensible.
You are ready to lead deals, not react to them
Senior Negotiators, Negotiation at the Highest Level
As important as it is to secure the right terms for a shared enterprise, it is just as critical to form a sustainable relationship
Jason Roswig, Managing Director, Blackstone Group
Strategic Purple is the apex of negotiation capability. This is where Kennedy’s evidence-based frameworks meet decision science. Designed for C-suite executives, policy leaders, and institutional influencers, this program turns complexity into structure.
Strategic Purple integrates Kennedy’s Extended Force Field Analysis with Bayesian logic, enabling senior leaders to accurately predict and proactively manage multi-party dynamics, ambiguous agendas, and strategic uncertainty. For when ‘getting the deal’ isn’t enough—when the outcome must shape regulation, control capital, or shift market norms.
C-level and senior executives
Faculty-to-participant ratio: 1:4
5-day intensive
Live instructor-led, with executive coach
12 Weeks mentoring solutions
Train the Trainer - Not Available
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What you’ll achieve
- Navigate high-stakes, multi-party, politically charged negotiations.
- Anticipate stakeholder shifts and structural misalignment.
- Apply probabilistic logic to assess options and scenarios.
- Maintain control and alignment across fragmented interests.
- Deliver strategic outcomes that preserve authority and reduce long-term exposure.
Example Application: Used in negotiations involving antitrust regulators, sovereign wealth funds, or complex multi-party governance.
This program is for you if:
You negotiate in environments of ambiguity, influence, and enterprise risk.
You are preparing for board-level, global, regulatory, or geopolitical engagements.
