Our Training as a Service™ model gives you access to the full, award-winning 3D Advantage® Sales Training Curriculum: a complete, modular methodology covering the entire customer Buying Cycle.
The 28 skills that drive revenue growth and retention, from sales prospecting to pitching, negotiation, account growth and renewal.
The foundations of sales success, from early tenure sales skills to commercial and business acumen for your more senior teams.
A full suite of programmes to hone the skills of your sales leaders and managers, from strategy through to coaching and performance management.
The Kennedy Negotiation Model is the only fully evidence-based negotiation methodology in the market.
The Kennedy Negotiation Model is the only fully evidence-based negotiation methodology in the market.
Manage the right movement
Negotiation isn’t linear Recognise the phase
Kennedy’s approach to negotiation is practical, not evangelical. our evidence-based methodology provides a clear, structured framework for managing negotiation as a phased behavioral process.
Manage the right movement
This model has governed billions in negotiation outcomes since 1976 and remains the behavioral foundation behind many of the original FTSE 100.
Adapt skillfully—balancing flexibility, conditionality, and control
The Kennedy Method doesn’t teach you how to push harder. It teaches you how to negotiate smarter — with structure, movement, and confidence.
