Human Resources
Building real-world negotiation capability — together, with purpose
NEGOTIATING MODEL
The 8-Step / 4-Phase Approach©
Negotiation follows a behavioural process — and we call it the 8-Step / 4-Phase Approach. Rooted in over 50 years of research, observation, and practical experience, it reflects how real negotiators operate in the real world.
Wherever you are — and whoever you’re negotiating with — the process holds. Friend or foe, novice or veteran, the 8-Step / 4-Phase Approach applies.
Mastering it gives you clarity, confidence, and control over your behaviour — so you negotiate with intent, not by accident.
Skills-Based Coaching
Negotiation isn’t learned in theory. It’s learned in action. That’s why over 80% of the course is hands-on — practical work, case plays, and live interaction.
Participants learn by doing, not by watching. Coaches guide them through real scenarios, challenge their thinking, and push them to apply new behaviours on the spot.
It’s not about getting it right the first time. It’s about building the muscle so it’s there when it matters.
Our coaches don’t read from scripts. They’re experienced negotiators from commercial and industrial backgrounds. They’ve sat at the table — and they bring that into the room.
They know what works and what doesn’t. They can spot the lesson in a moment and make it stick. One-to-one, in small groups, live case plays — they adapt, challenge, and explain with sharp insight and zero fluff.
Every course is led by two experts, with a 1:6 ratio. That means space to dive deep, get direct feedback, and make the learning personal.
They’ll give you practical tools, real-time coaching, and the kind of insight that doesn’t fade after the course ends.
We don’t guess we ask. we assess your needs upfront so the training matches your business, your people, and your priorities.
Simulation Design
Stakeholder Interviews
Negotek® Skills
Negotek® Profiler
Our Training by Negotiator Level
We train negotiators in three areas, because not all negotiations are the same:
"If only we could pick up all the money we are spilling...It’s...in the tens if not hundreds of millions," head of legal at a Global 500
For senior teams handling joint ventures, M&A, regulatory pressure, or boardroom-level decisions. High stakes, high discipline.
Corporate Negotiation Learn More
The Solution: Precision Negotiation Powered by Proven Methodology
We don’t just advise; we equip you to win. We help you plan, strategize, and execute corporate negotiations, identify the right negotiators, and build high-performing teams. By deploying the Kennedy negotiation methodology, you unlock tangible results:
- Growth Secured with Precision: Imagine achieving 20% synergy gains (McKinsey, 2021) on your acquisitions, joint ventures, and partnerships. Our proven framework makes it a reality, driving measurable expansion.
- Compliance Achieved Efficiently: Navigate the regulatory maze with confidence. Our structured approach ensures compliance, delivering substantial savings—like the £15 million our clients saved on public sector contracts.
- Returns Maximised Effectively: Eliminate post-transaction setbacks and optimize capital allocation. Our disciplined process ensures that every deal delivers flourishing, high-value outcomes.
"Sometimes my colleagues give away too much to close a deal, leaving my team with less to work with," a CFO bluntly observed.
Commercial Negotiation Learn More
The Solution: Strategic Negotiation for Maximum Profit
We empower your teams to transform negotiation from a reactive necessity to a proactive profit driver. We assist in planning, strategizing, and executing commercial negotiations, identifying the right negotiators, and building high-performing teams. By deploying the Kennedy negotiation methodology, you’ll achieve tangible, measurable results:
- Deal Execution Perfected: Imagine transforming strategy into larger, more profitable sales, achieving 10-12% revenue increases. Our proven, evidence-based methodology makes it a reality.
- Pricing Margins Protected: Stop giving away your value. Our focused approach empowers your teams to maximize the value they create during sales, preventing costly concessions and securing profitability.
- Discounting Reduced Consistently: Combat the discount dilemma. Our structured practices sharpen negotiation effectiveness, delivering substantial savings—like the £40 million our clients save across portfolios annually—ensuring your revenue and profit goals are met.
"Every pound saved is vital, yet our operational talks falter," a COO lamented
Operational Negotiation Learn More
The Solution: Streamlined Operations Through Strategic Negotiation
We empower your teams to transform operational negotiation from a cost center into a profit driver. We assist in planning, strategizing, and executing operational negotiations, identifying the right negotiators, and building high-performing teams. By deploying the Kennedy negotiation methodology, you’ll achieve:
- Savings Captured Directly: Secure significant supply chain and contract savings, achieving $5-10 million in reductions annually (client data) that enhance profitability instantly. Our systematic approach also ensures strong supplier relationships.
- Risk Controlled Accurately: Minimize operational disruptions and ensure compliance. Our disciplined framework delivers 10-12% efficiency gains (McKinsey, 2023) and robust continuity.
- Efficiency Enhanced Decisively: Strengthen cross-functional alignment and eliminate inefficiencies. Our proven methodology secures operational resilience.
