Legacy to Future
For over five decades, the Kennedy 8-Step / Four-Phase Negotiation Methodology has shaped the strategic thinking of world-class businesses.
Field-tested battles
Originally developed in partnership with Edinburgh Business School, this pioneering framework has been taught in leading global business schools and refined across decades of field-tested battles
Billions of pounds
The Kennedy 8-Step / Four-Phase approach has governed billions in negotiation outcomes since 1976. It remains the behavioral foundation behind many of the original FTSE 100 companies
