The enterprise transformation engine
Unmatched Negotiation Expertise, Engineered for Bottom Line Results
Negotiation Culture Solutions
No single solution fits every industry. That’s why we partner with clients to design and implement negotiation strategies that build skills, embed proven tools, and instill transformative processes—all engineered to deliver tangible, bottom-line results.
As the creators of the 8-Step/Four-Phase Approach, Kennedys stands alone in delivering a truly bespoke negotiation methodology. Our deep expertise drives business performance, enhances capabilities, and maximizes ROI like no other.
We collaborate with companies undergoing major management consulting projects, strategic transformations, and high-stakes commercial initiatives—bridging the gap between expected outcomes and actual financial performance. As the only negotiation performance firm that applies an internal Train-the-Trainer model, we ensure customized, cost-effective solutions that have proven to deliver a 44:1 return on investment within just six months.
The result? A comprehensive, results-driven solution that addresses your most critical business challenges and opportunities, paving the way for sustained, profitable growth and measurable success.
Commercial
and Operational Imperatives
Is the team leaving critical money on the table?
Are teams collaborating and innovating enough to achieve goals consistently?
Are margin and revenue goals being hit?
Successful
Execution
The Challenge: Increasing Revenue Growth and Account Profitability
Commercial
Imperatives
Is the team leaving critical money on the table?
Are teams collaborating and innovating enough to achieve goals consistently?
Are margin and revenue goals being hit?
Successful
Execution
Profitable buying cycles and client leadership
Every day, executives announce initiatives designed to improve their companies’ profitability and ultimately their stock prices. They introduce new pricing models, launch new products and services, and target new market segments. Yet, in company after company, these investments in creating customer value fail to translate into the desired results.
The lesson? Launching new market strategies is not the same as executing them successfully in the field.
This is where Kennedy’s sales negotiation method can help. Half of the original FTSE 100 companies have deployed Kennedy’s method, combining live training, skill reinforcement, management coaching tools, and results reporting to improve sales outcomes
Kennedy’s proven approach to planning, executing, and negotiating for profitable growth provides your company with:
- Speed and efficiency of business development
- Revenue per employee
- Increased market share
- Increased revenue volume
- Higher win rates
- Opportunities move through the pipeline more quickly
- Higher-margin deals
The Challenge: Boosting Profitability By Improving Supplier Performance
Negotiation Skills for Bottom-line Results
The evidence is clear:
- Money saved through better negotiation appears immediately on your bottom line.
- Relationships built through effective negotiation pays dividends long into the future
Applying effective negotiation skills and strategies with customers, suppliers, alliance partners, and others with whom you do business.
Kennedy’s expertise in negotiation emerged in the 1980s from a research partnership with Edinburgh Business School. It grew further through initial corporate engagements at Royal Bank of Scotland,BP, Hewlett-Packard, IBM and other early clients.
It has been expanded and refined in the subsequent years as a result of project implementations at major global FTSE 100 companies,
Kennedys offers the negotiation training, tools, and
resources needed to improve your company’s bottom-line.
Operational
Imperatives
Is the team leaving critical money on the table?
Are teams collaborating and innovating enough to achieve goals consistently?
Are margin and revenue goals being hit?
Successful
Execution
The Challenge: Leveraging Constructive Behaviors to Shape Internal Collaboration and Drive Better Decision-Making
Operational
Imperatives
Is the team leaving critical money on the table?
Are teams collaborating and innovating enough to achieve goals consistently?
Are margin and revenue goals being hit?
Successful
Execution
Team Effectiveness
In today’s fast-paced business environment, organizations face challenges such as new corporate strategies, digital transformation, cost engineering, and shifts in go-to-market approaches. Employees navigate these changes daily, which can lead to conflicts.
Managers and team members, often hindered by fractured cultural systems, may respond ineffectively, resulting in inefficiencies and missed opportunities. Organizations function like computers with coded rules, yet unwritten rules also influence behavior.
Some individuals prioritize harmony over sharing their ideas, while others become overly defensive, leading to unproductive conflicts. The result is often poor team performance, decreased quality, stifled innovation, and reduced profitability.
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Negotiation Culture
Helping an investment firm embed a superior negotiation culture, systems, and strategies that drive profit and reduce costs across its portfolio to improve value creation and
Helping the firm management team achieve greater value from its business process outsourcing arrangements across its portfolio.
Positioning a Price Increase
Supporting a bank in managing key client relationships—negotiating fees effectively and positioning itself as a reliable partner as credit and liquidity return to the market.
Alliance Strategy in Insurance
Assisting the client in developing a comprehensive alliance strategy and fostering effective working relationships with its alliance partners.
Sales Negotiation Mastery
Equipping the client’s sales teams with the skills and confidence to apply negotiation techniques that maximize deals and customer value.
How We Produce Results
Your organisation is unique. The challenges you face differ from those of other companies, including your competitors. Generic approaches simply won’t deliver the performance improvements you seek.
That’s why Kennedys tailors each client’s project to their specific needs. We are the only negotiation firm to develop bespoke solutions worldwide.
Our projects typically encompass research, management process design, implementation planning, bespoke training, and the tracking of results
Our bespoke, practical, and cost-effective solutions enable clients to achieve a 44:1 return on investment within just six months of implementation.


Since 1979, we have partnered with corporate executives to improve shareholder value by ensuring key business initiatives demonstrate significant ROI.
Kennedy provides efficient and cost- effective solutions to teams at all levels, from front-line staff to the C-suite. We work across various functions, including commercial, supply chain, risk, legal, finance, and human resources