The power of effective negotiators to protect (and grow)
Four Decades. One Focus.
We help leaders structure capability where enterprise value is made or lost. For over 40 years, Kennedys has advised CEOs, boards, and investors on nothing but negotiation.
Most companies focus on what they negotiate. The best focus on who is doing the negotiating—and whether they’re doing it well.
Kennedys works with leadership teams to identify, build, and deploy negotiation capability at the point of impact: where cost is decided, margin is defended, partnerships are formed, and risk is transferred.
Our work has helped leaders negotiate billions of pounds through better decisions and stronger agreements.
We are proud that the Kennedy Method is deeply embedded in half of the original FTSE 100 and taught at top business schools worldwide
Evidence-Based Methodology
Kennedy’s approach to negotiation is practical, not evangelical.
Our evidence-based methodology provides a structured, phased framework that governs behavior, decision-making, and movement without leaking value or losing control
Executives and their teams are equipped to
- Diagnose each phase precisely
- Apply conditional behaviors at the right time
- Align internal tone with deal structure
This model has governed billions in negotiation outcomes since 1976 and remains the behavioral foundation behind many of the original FTSE 100.
Negotiation isn’t linear Recognise the phase
Manage the right movement
Adapt skillfully at the table, balancing flexibility and control
Bespoke Deal Negotiation Solutions
Capability must match exposure.
Generic training doesn’t shift behaviour. We work inside your teams, where cost is contested, margin is defended, and strategic risk is transferred.
Custom-Built for Your Strategy and Structure
The Kennedy Eight-Step / Four-Phase Model is adapted to your priorities, deal flow, escalation paths, and authority structure.
Pioneering Leadership
Our simulations replicate deal pressure so your most critical negotiators stay structured when the stakes rise.
Commercial & Operational Imperatives
Successful
Execution
Your Negotiator Is the Strategy
Win with A Players Structurally, Behaviorally, and Strategically
“Most deal breakdowns don’t start at the table. They start with the wrong person sitting at it.” co-CEO and managing director
Executive Negotiator Assessment
Assessment & selection of C-suite or board-facing negotiators
Professional Negotiator Benchmarking
Benchmarking internal negotiation capability
Negotiation Due Diligence
Assessing a target company’s deal-readiness pre-close
The wrong negotiator doesn’t just underdeliver, they cost you deals, margin, and trust.
How do they behave under pressure?
Have they done before?
Confident negotiation decisions?
Built on Discipline, Proven in Results
1978 Before google
2015 After ChatGPT
Trusted by Leaders Who Don’t Leave Negotiation to Chance
