Protect (and grow)
For over 40 years, Kennedys is the trusted advisor to CEOs, boards, and investors on negotiation strategies that achieve commercial imperatives and drive shareholder returns.
We help clients decide who should negotiate, building winning negotiation teams that drive market value, increase margins, reduce costs, boost productivity, secure joint ventures, and leverage partnerships.
We are proud that the Kennedy Method is deeply embedded in half of the original FTSE 100 and taught at top business schools worldwide
The Only Evidence-Based Negotiation Method
"Sometimes my colleagues give away too much to close a deal, leaving my team with less to work with,"
noted a client CFO, highlighting how theoretical approaches that ignore the true dynamics of negotiation drive costly concessions and erode value.
Our approach to negotiating is not evangelical. Kennedy’s evidence-based methodology offers a practical framework for managing negotiation as a phased process.
It equips executives and teams to precisely identify each phase, manage strategic moves, and use behaviours that are appropriate for effective and successful processing of that phase
Identify the current negotiation phase
Manage the movement from initial entry to settlement positions
Negotiate effectively by fusing results and relationships into a ‘purple’ behaviour.
Bespoke & Proven Negotiation Solutions
Excellence in negotiation prepares, propels, and protects your commercial and operational imperatives
- Cost-Effective Impact:
We surpass off-the-shelf solutions and inflexible negotiation consultants by embedding Train‑the‑Trainer programmes that build enduring capability. - Customised Confidence:
As the creators of the 8-Step/Four-Phase Approach, we offer the only fully customisable negotiation methodology. - Pioneering Leadership:
Since 1982, our groundbreaking negotiation training film and bespoke simulations have set the benchmark across all sectors.
Commercial & Operational Imperatives
Successful
Execution
Kennedy’s Levels of Impact
Negotiation has a long history, perhaps even a pre-history. At Kennedys, negotiation is our exclusive focus; and we deliver results that drive your bottom line. Our founders coined the term “Real‑world Negotiation” to stress that success comes from practical, results-oriented responses to real challenges
1978 Before google
2015 After ChatGPT
Thought Leadership
Industry Leaders Depend on Kennedy Negotiation Model
