Since 1976, our work has supported the negotiation of billions of pounds in high-stakes deals
Built to Protect Value. Structured to Deliver It.
For over 40 years, we’ve supported CEOs and executive teams in navigating their most consequential negotiations—with customers, suppliers, partners, and regulators. At the core is a Strategic Negotiation Operating Model, grounded in Gavin Kennedy’s four-phase methodology and built to drive alignment, control, and execution in high-pressure environments.
Organisations don’t lose value because they lack strategy—they lose it when decision-making fragments, governance weakens, and critical concessions go untraded
It’s a deal-critical operating system
Engineer negotiation structures that hold: mapping decision rights, issue priorities, escalation protocols, and deal governance to prevent drift and defend value.
Reinforce institutional muscle: by codifying calibrated moves across debate, proposal, and bargaining phases, and embedding repeatable plays into your commercial and operational rhythm.
Convert strategy into traction: aligning negotiation behavior to strategic imperatives, so your teams can hold the line when it counts, accelerate internal decision-making, and secure terms others leave on the table.
Commercial & Operational Imperatives
Is your team leaving money on the table in critical negotiations?
Most costs don’t show up in the budget—they leak through poor preparation, untraded concessions, and unnecessary escalation.
Kennedy equips your commercial and back-office teams to trade with discipline, push back with clarity, and protect value under pressure.
We focus where margin is most at risk—long before it shows up in the numbers.
Are your joint ventures and partnerships set up to create value—or just hope for it?
Most growth strategies fail not because of ambition, but because roles, returns, and exit paths were never properly negotiated.
We counsel leadership teams on joint ventures, alliances, and regulatory negotiations—focusing on the terms that matter: clarity, governance, and alignment that hold under pressure.
Is your team equipped to execute strategy when roles blur and priorities compete?
Most organisations don’t break down because of poor intent—they break down when strategic decisions get stuck between unclear ownership, internal politics, and avoided collboration.
Kennedy helps your teams collaborate profitably—so decisions stick, execution moves, and alignment holds under pressure
Does your sales team have the tools to create and capture value at the same time?
Most sales teams can close deals. Fewer can protect margin, manage pricing pressure, and trade with discipline under fire. Kennedy’s 8-Step / 4-Phase model helps close the gap between go-to-market strategy and bottom-line performance.
Kennedys helps you embed a structured approach to planning and executing deals—improving margins, account profitability, cycle time, and pricing control.
Hover over each category
Successful
Execution