Every strategy be it AI modernization, digital asset plays, or capital allocation—ends at the negotiation table
Florence Kennedy Rolland / Chair & CEO
Not everyone negotiates.
For over five decades, negotiation has remained Kennedy’s primary focus—a journey of continuous evolution that reflects our commitment to empowering businesses worldwide through evidence-based, no-nonsense negotiation solutions.
Establishing our roots
1972 Where it all began
Discover the milestones shifts that have shaped our journey
2015–Today
Modernity, and a Touch of Rebellion
In today’s complex business world, Kennedy’s legacy has not just survived, it’s thrived. Negotiations now blend data, strategy, and human skill. Though his training evolves, his principles remain steadfast. Managers must be agile and assertive, combining classic tactics with digital innovation. In a global, virtual environment, Kennedy’s message is clear: negotiation still demands knowing when to hold firm and when to risk wisely.
Feras
Persuasive Negotiator
New Chiese publisher
For over four decades, negotiation has remained Kennedy’s primary focus.
Our founder, Prof. Gavin Kennedy, was an internationally recognized negotiator and the author of 14 books on negotiation research and practice, many of which have been translated into more than 15 languages. His best-selling book, Everything is Negotiable, is now into its 4th Edition. In 1982, he produced the world’s first negotiation training film, with a second following in 1991.
May 1972
Kennedy’s beginnings
Pioneered the UK's first negotiation courses as part of the Management Programme at Brunel University.
