Bleed Value or Build Discipline

Principal Investors

Selecting the right negotiators, assembling high-impact deal teams, and securing favorable terms before competitors even enter the room

Negotiation is the most powerful lever for value-capturing, negotiation isn’t just about deal-making, it’s where investment strategies either build lasting value or collapse under risk. The most disciplined investors dictate terms, mitigate downside, and maximize long-term returns. Those who don’t? They overpay, miscalculate risk, and surrender control. At the highest levels, capital allocation, risk management, and portfolio dominance depend on negotiation. The investors who lead don’t just identify opportunities—they shape them. They apply six enduring principles with precision, turning every investment into an engine for sustained outperformance. Principled Investors Outearn, Outperform, and Outlast By Living These Six Enduring Principles:

Growth isn’t an outcome—it’s a negotiation
Size means nothing without leverage
Negotiation isn’t a tactic—it’s the game
Internal alignment isn’t optional
Speed doesn’t guarantee victory
Uncontrolled growth is a liability

Investment Success Must Be Negotiated, Not Left to Market Cycles, We help investors harness evidence-based negotiation capabilities to structure superior deals, optimize capital deployment, mitigate risk, and maximize long-term returns.

2x

TSR outperformance when we partner with clients on negotiation strategy

Corporate Negotiation Strategy

Shape investor, partner, and portfolio deals that redefine success.

Investor Relations

Build trust and maximize shareholder value

“A misstep cost us $2B in trust,” warns a CEO.

Weak investor terms risk 10-15% of company valuation (PitchBook, 2023).
Strategic investor engagement drives valuations up 10-15% (PitchBook, 2023), strengthening market confidence and long-term growth.

JV & Partnerships

Structure alliances for maximum value

“One bad deal wiped out $300M in value,” says a board chair.

Poorly structured joint ventures lose $200-300M (McKinsey, 2024).
Companies that master JV and partnership negotiations unlock 20-30% higher synergies (Bain, 2023), ensuring strategic alignment and sustained returns.

Portfolio Negotiation Strategy

Optimize assets for growth and resilience

“A divestiture misstep cost us $400M,” warns a board chair.

Poor portfolio decisions slash returns by 10-15% (McKinsey, 2024)—$200-300M lost on $2B.
Firms that excel in portfolio strategy boost returns by 10-15% (McKinsey, 2024), aligning assets with core strategy and maximizing long-term value.

Business Negotiation Strategy

Secure regulatory, ESG, team, and contract victories for tomorrow

Regulatory Negotiation Strategy

Manage risk and unlock value with regulators

One miss cost us $5B in growth,” says a CEO

Gaps drain $150-200M yearly (BCG, 2024).
Firms with a well-executed regulatory negotiation strategy cut fines by 20-30% (Bain, 2023), securing financial stability through strategic engagement.

ESG negotiation

Balance performance with responsibility

ESG stumbles hit us harder, says a CEO.

Weak ESG practices cost 10% in margins (Bain, 2023)—$100-150M on $1B.
Companies that excel in sustainability-driven strategies can lift margins by 10% (Bain, 2023), embedding ESG principles into commercially profitable terms.

Government Negotiation Strategy

Win high-stakes contracts and drive public-sector growth

“A weak bid lost us $5B,” says a VP.

Firms that master government contract negotiations secure $5-10B in wins (PitchBook, 2024), leveraging strategic engagement to maximize value and minimize risk.

Go-to-Market Negotiation Strategy

Forge strategies that outpace the future

“A flawed market entry cost us market leadership,” recalls a CEO

Ineffective strategies can delay profitability by 12-18 months (McKinsey, 2024).
Companies with robust go-to-market strategies achieve 1.5x faster revenue growth (Bain, 2023), capturing market share and establishing a competitive edge.

Top Team Strategy

Align executives and boards for swift value

“Misalignment cost us $150M,” a CEO confesses

Effective strategy execution cuts delays by 20% (HBR, 2024), turning alignment into speed and decisions into results.

CEO Advisory

Gain the strategic edge in your most complex negotiations

Team Assessment

Get the right negotiators in place sooner to capture value faster

Executive Selection

We set the gold standard for investor negotiation assessment

Executive Development

Maximize executive negotiation performance

Corporate Negotiation – How Weak Negotiations Are Crippling Your Growth

It’s a common refrain, and a critical vulnerability. In today’s hyper-competitive market, even a 5-10% overspend (BCG, 2022) can devastate your margins, turning hard-won deals into profit drains.

"If only we could pick up all the money we are spilling...It’s...in the tens if not hundreds of millions," head of legal at a Global 500

They’re right. In today’s volatile market, a single misstep in negotiation can trigger a 20-30% valuation swing (PitchBook, 2023), derailing your entire strategy.

But what if you could turn negotiation from a liability into a strategic advantage?
For FTSE 100 leaders, securing growth, navigating complex compliance, and maximizing returns on acquisitions, mergers, and strategic alliances isn’t just a goal—it’s an imperative. Since the 1970s, we’ve empowered these leaders to achieve just that. Our journey began with a pioneering partnership with Heriot-Watt University, and our expertise has been forged in the trenches, working with industry giants like Shell, Scottish & Newcastle Breweries, and more recently, HSBC, Zendesk, and WIPRO.

Corporate Negotiation Learn More

The Solution: Precision Negotiation Powered by Proven Methodology

We don’t just advise; we equip you to win. We help you plan, strategize, and execute corporate negotiations, identify the right negotiators, and build high-performing teams. By deploying the Kennedy negotiation methodology, you unlock tangible results:

Growth Secured with Precision: Imagine achieving 20% synergy gains (McKinsey, 2021) on your acquisitions, joint ventures, and partnerships. Our proven framework makes it a reality, driving measurable expansion.
Compliance Achieved Efficiently: Navigate the regulatory maze with confidence. Our structured approach ensures compliance, delivering substantial savings—like the £15 million our clients saved on public sector contracts.
Returns Maximised Effectively: Eliminate post-transaction setbacks and optimize capital allocation. Our disciplined process ensures that every deal delivers flourishing, high-value outcomes.

Stop leaving your growth to chance. Transform your negotiations and unlock your true potential.

Commercial Negotiation – How Pricing Weakness Is Eroding Your Bottom Line

"Sometimes my colleagues give away too much to close a deal, leaving my team with less to work with," a CFO bluntly observed.

It’s a common refrain, and a critical vulnerability. In today’s hyper-competitive market, even a 5-10% overspend (BCG, 2022) can devastate your margins, turning hard-won deals into profit drains.

Are you leaving money on the table with every negotiation?
Protecting pricing and executing deals with precision is the cornerstone of commercial success. We’ve witnessed firsthand how weak terms bleed revenue across industries. The good news? It doesn’t have to be this way.

Commercial Negotiation Learn More

The Solution: Strategic Negotiation for Maximum Profit

We empower your teams to transform negotiation from a reactive necessity to a proactive profit driver. We assist in planning, strategizing, and executing commercial negotiations, identifying the right negotiators, and building high-performing teams. By deploying the Kennedy negotiation methodology, you’ll achieve tangible, measurable results:

Deal Execution Perfected: Imagine transforming strategy into larger, more profitable sales, achieving 10-12% revenue increases. Our proven, evidence-based methodology makes it a reality.
Pricing Margins Protected: Stop giving away your value. Our focused approach empowers your teams to maximize the value they create during sales, preventing costly concessions and securing profitability.
Discounting Reduced Consistently: Combat the discount dilemma. Our structured practices sharpen negotiation effectiveness, delivering substantial savings—like the £40 million our clients save across portfolios annually—ensuring your revenue and profit goals are met.

Stop letting pricing weaknesses sabotage your success. It’s time to negotiate for the profits you deserve.

Operational Negotiation – How Operational Negotiation Weakness Is Bleeding Your Profits

"Every pound saved is vital, yet our operational talks falter," a COO lamented

Inefficient supplier and internal discussions are costing $5-10 million annually (client data), compromising continuity and efficiency. A staggering 10-12% efficiency loss (McKinsey, 2023) can cripple your operations.

The evidence is clear:
Money saved through better negotiation appears immediately on your bottom line.

Operational Negotiation Learn More

The Solution: Streamlined Operations Through Strategic Negotiation

We empower your teams to transform operational negotiation from a cost center into a profit driver. We assist in planning, strategizing, and executing operational negotiations, identifying the right negotiators, and building high-performing teams. By deploying the Kennedy negotiation methodology, you’ll achieve:

Savings Captured Directly: Secure significant supply chain and contract savings, achieving $5-10 million in reductions annually (client data) that enhance profitability instantly. Our systematic approach also ensures strong supplier relationships.
Risk Controlled Accurately: Minimize operational disruptions and ensure compliance. Our disciplined framework delivers 10-12% efficiency gains (McKinsey, 2023) and robust continuity.
Efficiency Enhanced Decisively: Strengthen cross-functional alignment and eliminate inefficiencies. Our proven methodology secures operational resilience.

Stop letting operational inefficiencies sabotage your bottom line. Negotiate for operational excellence.

Team Effectiveness – The Internal Friction: How Collaboration Failures Are Sabotaging Your Success

"Teams that fail to decide or collaborate undermine our profitability—it’s a concern," a manager remarked

Internal alignment is as critical as external success. Indecision and silos disrupt execution, creating costly gaps. A 10-12% loss in potential efficiency gains (McKinsey, 2023) can damage your culture.
Internal alignment is just as important as external achievement. Indecision and silos can reduce results

Teams that don’t gel lose out, we’ve powered Intel, IBM, and Shell to 10-12% efficiency gains by harnessing negotiation for collaboration

Team Effectiveness Learn More

The Solution: Unified Teams Through Strategic People Negotiation
We empower your teams to transform internal interactions from points of friction to engines of collaboration. We assist in planning, strategizing, and executing people negotiations, identifying the right negotiators, and building high-performing teams. By deploying the Kennedy negotiation methodology, you’ll achieve:
Decisions Unified Rapidly: Enable swift, cohesive choices, delivering a 5-10% customer satisfaction lift (client data) and driving execution. Our structured process ensures alignment.
Collaboration Strengthened Reliably: Secure reduced cost overruns and foster a culture that advances your strategy. Our disciplined approach ensures internal cohesion.
Performance Elevated Effectively: Transform disconnection into strategic success, enhancing profitability with clear team alignment. Our evidence-based methodology drives results.