Kennedys Negotiation

Operational Imperatives

Savings Captured
Cost Excellence
Efficiency Enhanced
Risk Controlled

Successful
Execution

The fastest way to improve EBITDA isn’t in the spreadsheet.
It’s at the table

Most companies don’t lose money through bad strategy. They lose it through avoidable concessions, silent approvals, and deals made under pressure without proper trade.

You don’t manage cost after the fact. You govern it through behavior,”  a COO lamented.

Costs don’t just live in contracts or budgets—they’re committed in thousands of moments across procurement, operations, finance, and frontline teams.

And most of those moments aren’t managed.
They’re negotiated—or not.

We believe cost protection isn’t a finance process. It’s a negotiation capability.
If your people can’t hold the line, push back with structure, or trade with intent, you’re bleeding value. Quietly. Repeatedly. Invisibly.

That’s why we build negotiation discipline where cost decisions actually happen.
Not where they’re reported.

Because the fastest way to improve EBITDA isn’t in the spreadsheet.
It’s at the table.

The Solution: Streamlined Operations Through Strategic Negotiation

We empower your teams to transform operational negotiation from a cost center into a profit driver. We assist in planning, strategizing, and executing operational negotiations, identifying the right negotiators, and building high-performing teams

Across procurement, legal, and finance functions, value is lost not through line items—but through vague preparation, premature concessions, and uncontrolled escalation.

We install Kennedy’s four-phase system to shift teams from reactive dealmaking to pre-structured trade planning. It enables organizations to protect margins, impose disciplined concessions, and resolve escalation long before governance friction sets in.

Padding creates room for trading—not unilateral conceding   The late Gavin Kennedy

By deploying the Kennedy negotiation methodology, you’ll achieve tangible, measurable results:

Deal Savings Captured Directly: Secure significant supply chain and contract savings, achieving $5-10 million in reductions annually (client data) that enhance profitability instantly. Our systematic approach also ensures strong supplier relationships


Risk Controlled Accurately: Minimize operational disruptions and ensure compliance. Our disciplined framework delivers 10-12% efficiency gains (McKinsey, 2023) and robust continuity

Efficiency Enhanced Decisively: Strengthen cross-functional alignment and eliminate inefficiencies. Our proven methodology secures operational resilience.

Kennedys Negotiation offers these powerful solutions to build profitable negotiation skills and dramatically improve cost performance

Tailored combinations of live and online

Results Reporting

Skill Reinforcement

Management Coaching tools

Train the Trainer Available

Kennedys Certification Level 1 to 3

For Decision-Ready Executives

Treat negotiation as a profit lever. Not a soft skill

BAE Systems improved EBITDA by 8% by building negotiation capability where value is most often lost, through cost leakage, supplier terms, and margin erosion. Talk to us about strengthening negotiation discipline where cost is committed, not just reported

Kennedy’s cost protection work is applied across procurement, supply chain, finance, operations, and commercial, where cost is negotiated, not just tracked.

Helping sales teams manage price pressure and protect margin.
Improving profitability by negotiating smarter supplier terms.
Driving better outcomes across channels, partners, and distributors.

Securing value from M&A, joint ventures, and strategic alliances.

For Explorers

Not ready to speak yet? Start inside the method

Learn how Kennedy’s Eight-Step / Four-Phase system transforms negotiation from theory into execution—through structure, pressure, and results that hold.
Billions of pounds in deals have been negotiated using this model since 1976.

The NEGOTEK Maturity Assessment shows you where you stand and where you're exposed

In just 8 minutes, 15 sharp questions assess your real-world negotiation capability—across three critical dimensions of the Kennedy Method.
Submit the form to access your diagnostic. We’ll follow up with direct, practical next steps, no pitch, just insight.

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