Operational Imperatives
Successful
Execution
The fastest way to improve EBITDA isn’t in the spreadsheet.
It’s at the table
Most companies don’t lose money through bad strategy. They lose it through avoidable concessions, silent approvals, and deals made under pressure without proper trade.
Costs don’t just live in contracts or budgets—they’re committed in thousands of moments across procurement, operations, finance, and frontline teams.
And most of those moments aren’t managed.
They’re negotiated—or not.
We believe cost protection isn’t a finance process. It’s a negotiation capability.
If your people can’t hold the line, push back with structure, or trade with intent, you’re bleeding value. Quietly. Repeatedly. Invisibly.
That’s why we build negotiation discipline where cost decisions actually happen.
Not where they’re reported.
Because the fastest way to improve EBITDA isn’t in the spreadsheet.
It’s at the table.
The Solution: Streamlined Operations Through Strategic Negotiation
We empower your teams to transform operational negotiation from a cost center into a profit driver. We assist in planning, strategizing, and executing operational negotiations, identifying the right negotiators, and building high-performing teams
Across procurement, legal, and finance functions, value is lost not through line items—but through vague preparation, premature concessions, and uncontrolled escalation.
We install Kennedy’s four-phase system to shift teams from reactive dealmaking to pre-structured trade planning. It enables organizations to protect margins, impose disciplined concessions, and resolve escalation long before governance friction sets in.
Padding creates room for trading—not unilateral conceding The late Gavin Kennedy
By deploying the Kennedy negotiation methodology, you’ll achieve tangible, measurable results:
Deal Savings Captured Directly: Secure significant supply chain and contract savings, achieving $5-10 million in reductions annually (client data) that enhance profitability instantly. Our systematic approach also ensures strong supplier relationships
Risk Controlled Accurately: Minimize operational disruptions and ensure compliance. Our disciplined framework delivers 10-12% efficiency gains (McKinsey, 2023) and robust continuity
Efficiency Enhanced Decisively: Strengthen cross-functional alignment and eliminate inefficiencies. Our proven methodology secures operational resilience.
Kennedys Negotiation offers these powerful solutions to build profitable negotiation skills and dramatically improve cost performance
Tailored combinations of live and online
Results Reporting
Skill Reinforcement
Management Coaching tools
Train the Trainer Available
Kennedys Certification Level 1 to 3
For Decision-Ready Executives
Treat negotiation as a profit lever. Not a soft skill
Kennedy’s cost protection work is applied across procurement, supply chain, finance, operations, and commercial, where cost is negotiated, not just tracked.
Securing value from M&A, joint ventures, and strategic alliances.
For Explorers
Not ready to speak yet? Start inside the method
Learn how Kennedy’s Eight-Step / Four-Phase system transforms negotiation from theory into execution—through structure, pressure, and results that hold.
Billions of pounds in deals have been negotiated using this model since 1976.

The NEGOTEK Maturity Assessment shows you where you stand and where you're exposed
In just 8 minutes, 15 sharp questions assess your real-world negotiation capability—across three critical dimensions of the Kennedy Method.
Submit the form to access your diagnostic. We’ll follow up with direct, practical next steps, no pitch, just insight.