Strategic Imperatives
Successful
Execution
High-performance organisations don’t move in sync by accident
Teams that don’t gel lose out, we’ve powered Intel, IBM, and Shell to 10-12% efficiency gains by harnessing negotiation for collaboration
Most strategy doesn’t fail in the market.
It fails inside the business, between functions, leaders, and teams who were never aligned on what success looks like.
“Teams that fail to decide or collaborate undermine our profitability—it’s a concern”
a manager remarked
New strategies, reorganisations, cost protection efforts, and go-to-market shifts introduce friction into every layer of the business. And most teams aren’t equipped to handle that friction constructively.
Some avoid decisions. Others escalate conflict.
Either way, performance suffers: innovation disappears, focus drifts, and profitability erodes.
We believe misalignment isn’t a communication problem.
It’s a failure to negotiate, internally.
Kennedys helps cross-functional teams surface pressure early, clarify behavioural ownership, and build alignment through structured trade-offs and decision clarity—under pressure, not after it.
The result:
- Better collaboration without false harmony
- Faster, clearer decisions tied to strategy
- Lower costs, higher margins, and teams that execute
Because high-performance organisations don’t move in sync by accident. They negotiate their way there.
The Solution: Streamlined Operations Through Strategic Negotiation
Some concede too early. Others defend positions instead of trading value. Neither gets you execution The late Gavin Kennedy
By deploying the Kennedy negotiation methodology, you’ll achieve tangible, measurable results:
Decisions Unified Rapidly: Enable swift, cohesive choices, delivering a 5-10% customer satisfaction lift (client data) and driving execution. Our structured process ensures alignment
Collaboration Strengthened Reliably: Secure reduced cost overruns and foster a culture that advances your strategy. Our disciplined approach ensures internal cohesion
Performance Elevated Effectively: Transform disconnection into strategic success, enhancing profitability with clear team alignment. Our evidence-based methodology drives results.
Kennedys Negotiation offers these powerful solutions to build profitable negotiation skills and dramatically improve cost performance
Tailored combinations of live and online
Results Reporting
Skill Reinforcement
Management Coaching tools
Train the Trainer Available
Kennedys Certification Level 1 to 3
For Decision-Ready Executives
Treat negotiation as a profit lever. Not a soft skill
A regional financial services company—who prefers to remain confidential due to a recent engagement—accelerated time to value by 200% and improved cost performance by aligning internal teams across functions, and strengthening constructive debate and decision-making discipline.
Talk to us about building the internal negotiation capability that drives real alignment—where strategy, execution, and pressure meet.
Kennedy’s alignment work is applied across commercial, back-office, and project teams where clarity, ownership, and internal negotiation drive execution.
Explore the industries and functions most relevant to you to learn how this capability delivers results.
For Explorers
Not ready to speak yet? Start inside the method
Learn how Kennedy’s Eight-Step / Four-Phase system transforms negotiation from theory into execution—through structure, pressure, and results that hold.
Billions of pounds in deals have been negotiated using this model since 1976.

The NEGOTEK Maturity Assessment shows you where you stand and where you're exposed
In just 8 minutes, 15 sharp questions assess your real-world negotiation capability—across three critical dimensions of the Kennedy Method.
Submit the form to access your diagnostic. We’ll follow up with direct, practical next steps, no pitch, just insight.