Kennedys Negotiation

Negotiate structure, not sentiment. Govern behavior, not assumptions.

Large Complex Commercial Contracts Negotiation

We help executive teams govern complex commercial negotiations where exposure is long-cycle, reputational, and structurally hard to unwind.
These are not just contracts. They’re credibility tests, decision systems, and behavioral signals under scrutiny.
Contracts are not protection unless the behavior that follows them is governed

Architect the Structure

We map escalation paths, behavioral risks, and internal power dynamics before exposure hits.

Preparation

We translate your business objective into a Kennedy-style Negotiation Agenda—defining tradables, authority limits, and fallback logic.

Manage the Rhythm

We manage decision gates, stakeholder rhythm, and authority discipline under scrutiny.

Management

We govern alignment across internal teams—avoiding red/blue drift, last-minute improvisation, and fractured messaging.

Protect the Surplus

We stay close to protect surplus, credibility, and post-agreement alignment.

Engagement

We brief your executives and sponsors ahead of high-stakes engagements—shaping behavioral posture, escalation logic, and counterpart response strategy.
Why we're different

For over 40 years, Kennedys has advised CEOs, boards, and investors on nothing but negotiation, Our work has helped leaders negotiate billions of pounds through better decisions and stronger agreements.

Our Approach to Shaping Commercial Deals

Protect surplus before drafting begins

Negotiation is not persuasion—it is behavioral governance across competing logic systems

Select a view:

  • We clarify decision rights, deal handoff protocols, and continuity risks across legal, commercial, and delivery leads.
  • We plan for renegotiation pressure: variation clauses, enforcement softening, reputational concessions, and informal influence from counterpart leadership.
  • We coach senior executives on how to signal control while trading value—using Kennedy’s purple conditionality.

Confidentiality Note:


All diagnostics, negotiation reviews, and engagement design are conducted under strict client confidentiality. We do not disclose client names, negotiation strategies, or behavioral assessments before, during, or after engagements.

Disciplined trade-offs delivered $12M in value

Mohamed Gamal, CFO, AstraZeneca Near East

Concerned your next commercial deal will trade control for closure?

Request a Kennedy-calibrated structure and behavior audit before the first redline.

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