Kennedys Negotiation

Negotiation for Finance Leaders

Cost-efficient capital isn’t sourced—it’s negotiated

The Kennedy Negotiation Model is the only fully evidence-based negotiation methodology in the market. 

It equips finance departments to avoid costly errors such as accepting unfavorable interest rates, restrictive covenants, or poorly structured debt—typical outcomes of insufficient negotiation. By systematically structuring deals, clearly defining trade-offs, and proactively managing financial risk, the model transforms finance negotiations from reactive acceptance into strategic capital allocation.

Your Roadmap to profitable outcomes

We bring decades of practical know-how to deliver real value, from strategy to the frontline. Here’s how we help you win:

How we can help

Exactly how much is poor negotiating behaviour costing you? We can tell you

Numbers don’t speak for themselves. People do.
Finance teams like to think the data is enough. It isn’t. Budgets get cut, forecasts get challenged, and capital doesn’t flow to logic—it flows to those who can defend and negotiate their case.

 

Finance negotiation is about more than just modelling. It’s about framing trade-offs, managing resistance, and pushing back when cost, risk, or cash flow is on the line. Whether you’re negotiating with business units, investors, regulators, auditors, or internal leadership—your ability to influence decisions is what turns analysis into action.

 

We train finance professionals to negotiate with clarity, credibility, and control. That means knowing when to flex, when to hold, and how to drive the financial agenda without sounding like compliance.

Because in the end, the best numbers win nothing—unless someone negotiates for them.

Operational Negotiation –  How Operational Negotiation Weakness Is Bleeding Your Profits

"Every pound saved is vital, yet our operational talks falter," a COO lamented

Inefficient supplier and internal discussions are costing $5-10 million annually (client data), compromising continuity and efficiency. A staggering 10-12% efficiency loss (McKinsey, 2023) can cripple your operations.

The evidence is clear:
Money saved through better negotiation appears immediately on your bottom line.

The Solution: Streamlined Operations Through Strategic Negotiation

We empower your teams to transform operational negotiation from a cost center into a profit driver. We assist in planning, strategizing, and executing operational negotiations, identifying the right negotiators, and building high-performing teams. By deploying the Kennedy negotiation methodology, you’ll achieve:

  • Savings Captured Directly: Secure significant supply chain and contract savings, achieving $5-10 million in reductions annually (client data) that enhance profitability instantly. Our systematic approach also ensures strong supplier relationships.
  • Risk Controlled Accurately: Minimize operational disruptions and ensure compliance. Our disciplined framework delivers 10-12% efficiency gains (McKinsey, 2023) and robust continuity.
  • Efficiency Enhanced Decisively: Strengthen cross-functional alignment and eliminate inefficiencies. Our proven methodology secures operational resilience.
Stop letting operational inefficiencies sabotage your bottom line. Negotiate for operational excellence.

Corporate Negotiation – How Weak Negotiations Are Crippling Your Growth

It’s a common refrain, and a critical vulnerability. In today’s hyper-competitive market, even a 5-10% overspend (BCG, 2022) can devastate your margins, turning hard-won deals into profit drains.

"If only we could pick up all the money we are spilling...It’s...in the tens if not hundreds of millions," head of legal at a Global 500

They’re right. In today’s volatile market, a single misstep in negotiation can trigger a 20-30% valuation swing (PitchBook, 2023), derailing your entire strategy.

But what if you could turn negotiation from a liability into a strategic advantage?
For FTSE 100 leaders, securing growth, navigating complex compliance, and maximizing returns on acquisitions, mergers, and strategic alliances isn’t just a goal—it’s an imperative. Since the 1970s, we’ve empowered these leaders to achieve just that. Our journey began with a pioneering partnership with Heriot-Watt University, and our expertise has been forged in the trenches, working with industry giants like Shell, Scottish & Newcastle Breweries, and more recently, HSBC, Zendesk, and WIPRO.

The Solution: Precision Negotiation Powered by Proven Methodology

We don’t just advise; we equip you to win. We help you plan, strategize, and execute corporate negotiations, identify the right negotiators, and build high-performing teams. By deploying the Kennedy negotiation methodology, you unlock tangible results:

  • Growth Secured with Precision: Imagine achieving 20% synergy gains (McKinsey, 2021) on your acquisitions, joint ventures, and partnerships. Our proven framework makes it a reality, driving measurable expansion.
  • Compliance Achieved Efficiently: Navigate the regulatory maze with confidence. Our structured approach ensures compliance, delivering substantial savings—like the £15 million our clients saved on public sector contracts.
  • Returns Maximised Effectively: Eliminate post-transaction setbacks and optimize capital allocation. Our disciplined process ensures that every deal delivers flourishing, high-value outcomes.

Stop leaving your growth to chance. Transform your negotiations and unlock your true potential.

Cost-efficient capital isn’t sourced—it’s negotiated. The mistake is accepting terms without structuring the deal first.

Many finance departments accept financing terms without negotiating critical factors such as restrictive covenants, hidden fees, or unclear refinancing conditions, undermining long-term stability and profitability.
The Kennedy Negotiation Model systematically embeds proactive negotiation discipline into finance deals. It ensures clear identification of cost and risk trade-offs, explicitly linking each financing decision to measurable financial outcomes and strategic objectives.
Business Benefits of Kennedy Negotiation Training Implementing the Kennedy Negotiation Model significantly reduces financing costs, enhances capital allocation efficiency, and improves risk management. It results in lower overall financial risk, optimized debt structures, and strengthened executive confidence in financial strategy
Challenges Addressed by:
Participants learn disciplined financial negotiation using the “8-Step/Four Phase Model.” They build negotiation behaviours explicitly practised—not assumed—across the capital stack. Simulations reveal hidden deal risks, challenge surface-level comparisons, and embed structured deal discipline.

What you’ll achieve

  • Structure financial agreements around long-term cost and risk—not just rate.
  • Identify conditional trade zones in capital structure, covenants, and risk premiums.
  • Link financial scenario planning with proactive concession strategy.
  • Negotiate defensively to manage lender demands while preserving capital flexibility.
  • Use structured preparation planners to align financial trade-offs.
  • Apply real-world simulations to strengthen deal resilience and financial clarity
All Negotiation Training

New Negotiators

Discipline and Behavioural Foundations

Mid-Level Negotiators

Advanced Negotiation Strategy

Senior Negotiators

Negotiation at the Highest Level

360 Assessment

Structured diagnostics
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