Experience isn’t expertise, especially in negotiation
Mid-Level Negotiators
You’re experienced. That’s not the same as effective.
The Kennedy Negotiation Model is the only fully evidence-based negotiation methodology in the market.
If you’ve done a few deals, you’ve also done a few bad ones—missed value, unclear positions, “relationships” that became liabilities. This programme is about sharpening your edge.
We take the real commercial imperatives you face, and train you to structure, signal, and trade like someone who expects to win.
The result? You’ll learn how to manage power, deal with games, and walk into the room with a strategy, not just a smile.
The longest-running negotiation skills workshops in the UK, since 1974
Mid-Level Negotiators
The Central Trust Group gives Kennedy Method straight A’s across the board.
Andrew Turner – Managing Director
,Building on the Foundations, Deep Purple intensifies both the strategic complexity and psychological realism of negotiation. Through higher-stakes simulations, participants learn to manage ambiguity, decode power dynamics, and plan trades with conditional precision.
Deep Purple equips negotiators to structure and execute advanced strategic trades, recognize tactical bluffs, and methodically align negotiations to measurable strategic outcomes—directly addressing complex executive challenges
10 delegates
Faculty-to-participant ratio: 1:10
2 day course
Budget Friendly
12 Weeks Coaching
Train the Trainer Available
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What you’ll achieve
- Identify and manage tactical bluffing vs genuine resistance.
- Map trades using structured cause-and-effect logic.
- Anticipate stakeholder resistance using the Extended Force Field.
- Apply the Negotek Advanced Planner under time pressure.
- Maintain behavioural discipline from entry to closure.
This program is for you if:
You manage negotiations where stakes are strategic, visibility is high, and outcomes must be defensible.
You are ready to lead deals, not react to them
