You don’t know what you’re giving away yet
New Negotiators
You don’t need tricks. You need a process.
The Kennedy Negotiation Model is the only fully evidence-based negotiation methodology in the market.
Most negotiators start by guessing copying what they’ve seen, avoiding conflict, hoping for agreement. That’s not negotiation. That’s concession in slow motion.
This programme builds your foundation. You’ll learn how to prepare, what to trade, when to push, and how to stay in control without bluffing, posturing, or folding under pressure.
The result? Confidence. Clarity. And outcomes you can defend.
The longest-running negotiation skills workshops in the UK, since 1974
First-Level Negotiators
8-Step Approach has directly impacted the way we work in our companies. It provides managers with a credible and simple negotiation tool that is very powerful
John Benson – Board Member
What separates competent negotiators from ineffective ones? It’s not charm. It’s not aggression. And it’s certainly not blind optimism. It’s discipline.
This foundational program dismantles outdated myths like being “win-win,” being tough, or simply knowing how to get to “yes.” Most negotiators operate in one of two flawed zones: RED over-assertive and concession-driven; or BLUE accommodating, risk-averse, and avoidant. Both are reactive. Both destroy value. RED negotiators win battles and lose accounts. BLUE negotiators keep the peace while leaking value.
12 delegates
1:12 Consultant Ratio
2 day course
Budget Friendly
12 Weeks Reinforcement
Train the Trainer Available
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What you’ll achieve
Participants learn Kennedy’s 4-Phase Model and 8-Step Framework to develop structured, repeatable negotiation behaviour. Each phase demands deliberate preparation, structured conduct, and rigorous self-regulation.
Participants leave with a behavioural map—not just theory—but a repeatable model for planning, proposing, trading, and closing.
This training is simulation-heavy, designed to expose poor habits, enforce discipline, and establish behavioural consistency.
Participants learn to negotiate as a structured discipline using the proven “8-Step/Four Phase Model.”
They build disciplined behaviours explicitly practised—not assumed—at every negotiation phase.
Skills are pressure-tested through realistic simulations that expose bad habits, challenge complacency, and embed high-performance negotiation discipline.
This program is for you if:
You are a manager or executive seeking to develop structured, practical negotiation capability.
You want to ground yourself in the principles of Kennedy’s behavioural discipline before progressing to advanced applications.
