If your team fumbles the deal, it’s not their failure. It’s yours
Senior Negotiators / Leaders
You’re not just negotiating. You’re setting the tone for the whole organisation.
The Kennedy Negotiation Model is the only fully evidence-based negotiation methodology in the market.
At your level, hesitation signals weakness. Indecision creates drift. And every poorly handled negotiation sets a precedent that cascades down.
This programme is not about tactics, it’s about strategic control. You’ll learn how to shape negotiation agendas, lead from the front, and embed capability across your teams
The longest-running negotiation skills workshops in the UK, since 1974
Senior Negotiators, Negotiation at the Highest Level
As important as it is to secure the right terms for a shared enterprise, it is just as critical to form a sustainable relationship
Jason Roswig, Managing Director, Blackstone Group
Strategic Purple is the apex of negotiation capability. This is where Kennedy’s evidence-based frameworks meet decision science. Designed for C-suite executives, policy leaders, and institutional influencers, this program turns complexity into structure.
Strategic Purple integrates Kennedy’s Extended Force Field Analysis with Bayesian logic, enabling senior leaders to accurately predict and proactively manage multi-party dynamics, ambiguous agendas, and strategic uncertainty. For when ‘getting the deal’ isn’t enough—when the outcome must shape regulation, control capital, or shift market norms.
C-level and senior executives
Faculty-to-participant ratio: 1:4
5-day intensive
Live instructor-led, with executive coach
12 Weeks mentoring solutions
Train the Trainer - Not Available
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What you’ll achieve
- Navigate high-stakes, multi-party, politically charged negotiations.
- Anticipate stakeholder shifts and structural misalignment.
- Apply probabilistic logic to assess options and scenarios.
- Maintain control and alignment across fragmented interests.
- Deliver strategic outcomes that preserve authority and reduce long-term exposure.
Example Application: Used in negotiations involving antitrust regulators, sovereign wealth funds, or complex multi-party governance.
This program is for you if:
You negotiate in environments of ambiguity, influence, and enterprise risk.
You are preparing for board-level, global, regulatory, or geopolitical engagements.
Chief Negotiation Officer Training & Coaching
Disciplined trade-offs delivered $12M in value and preserved core capabilities
Mohamed Gamal
CFO, AstraZeneca Near East
World-class negotiation is no longer optional for executives. CEOs know world-class negotiators in their organizations could raise at least 5% EBIT improvement. That’s why leading firms are formalising the Chief Negotiation Officer (CNO) role.
What the CNO Must Do:
Embed structured negotiation practices across functions.
Lead value capture in sales, procurement, M&A, compliance, and policy.
Align internal governance to enable disciplined negotiation.
CNOs Leave With:
An enterprise-wide negotiation playbook.
A governance-aligned escalation map.
A measurable capability improvement in EBIT performance.
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What you’ll achieve
Chief Negotiation Officer CNO doesn’t rely on vague leadership ideals. Instead, it systematically embeds disciplined negotiation strategies tailored specifically to your organization’s measurable strategic and commercial outcomes. Each CNO is matched with a senior negotiation advisor who tailors the Kennedy model to their organization’s commercial, regulatory, and governance context.
CNOs Leave With:
- An enterprise-wide negotiation playbook.
- A governance-aligned escalation map.
- A KPI dashboard tied to negotiation outcomes.
- A measurable capability improvement in EBIT performance.
What the CNO Must Do:
Embed structured negotiation practices across functions.
Lead value capture in sales, procurement, M&A, compliance, and policy.
