Negotiation for Strategy Leaders
You’re not just launching the strategy. You’re negotiating whether it works
The Kennedy Negotiation Model is the only fully evidence-based negotiation methodology in the market.
Your Roadmap to profitable outcomes
We bring decades of practical know-how to deliver real value, from strategy to the frontline. Here’s how we help you win:
Exactly how much is poor negotiating behaviour costing you? We can tell you
Strategy teams play a defining role in shaping joint ventures and market entries—but most don’t realise the deal is already at risk if governance, roles, and exit conditions aren’t negotiated up front.
Too many ventures are launched on goodwill and slide into conflict. Too many market entries falter not on logic, but on unclear accountabilities, misaligned incentives, or cultural drift. That’s not strategy failing—it’s negotiation failure in disguise.
We train strategy professionals to negotiate at the front end: aligning interests, structuring governance, and designing clarity into the operating model—before the lawyers draft and before execution begins.
This isn’t about building the perfect model.
It’s about negotiating a structure people can lead, manage, and live with.
Because strategy doesn’t deliver results.
Well-negotiated strategy does.
Corporate Negotiation – How Weak Negotiations Are Crippling Your Growth
It’s a common refrain, and a critical vulnerability. In today’s hyper-competitive market, even a 5-10% overspend (BCG, 2022) can devastate your margins, turning hard-won deals into profit drains.
"If only we could pick up all the money we are spilling...It’s...in the tens if not hundreds of millions," head of legal at a Global 500
They’re right. In today’s volatile market, a single misstep in negotiation can trigger a 20-30% valuation swing (PitchBook, 2023), derailing your entire strategy.
But what if you could turn negotiation from a liability into a strategic advantage?
For FTSE 100 leaders, securing growth, navigating complex compliance, and maximizing returns on acquisitions, mergers, and strategic alliances isn’t just a goal—it’s an imperative. Since the 1970s, we’ve empowered these leaders to achieve just that. Our journey began with a pioneering partnership with Heriot-Watt University, and our expertise has been forged in the trenches, working with industry giants like Shell, Scottish & Newcastle Breweries, and more recently, HSBC, Zendesk, and WIPRO.
Corporate Negotiation Learn More
The Solution: Precision Negotiation Powered by Proven Methodology
We don’t just advise; we equip you to win. We help you plan, strategize, and execute corporate negotiations, identify the right negotiators, and build high-performing teams. By deploying the Kennedy negotiation methodology, you unlock tangible results:
- Growth Secured with Precision: Imagine achieving 20% synergy gains (McKinsey, 2021) on your acquisitions, joint ventures, and partnerships. Our proven framework makes it a reality, driving measurable expansion.
- Compliance Achieved Efficiently: Navigate the regulatory maze with confidence. Our structured approach ensures compliance, delivering substantial savings—like the £15 million our clients saved on public sector contracts.
- Returns Maximised Effectively: Eliminate post-transaction setbacks and optimize capital allocation. Our disciplined process ensures that every deal delivers flourishing, high-value outcomes.
Stop leaving your growth to chance. Transform your negotiations and unlock your true potential.
Because in strategic alliances, long-term success isn't achieved by accident. It’s negotiated.
Many organizations initiate joint ventures or market entries relying on goodwill, vague objectives, or loosely defined roles, leading to internal conflict, poor performance, and costly dissolution.
Unfortunately, the skills that help executives identify and analyze potential opportunities are very different from the ones needed to negotiate those deals profitably. As a result, companies often fail to maximize the return on their time and capital from critical merger, acquisition, and alliance agreements, and suffer from:
Here are the facts:
- Ineffective due diligence that fails to prepare management to negotiate the best possible deal;
- Weak coordination of–and poor deal execution by–the internal negotiating team;
- “leaving money on the table” during negotiations; and
- poor post-deal integration, resulting in weak operating performance.
“Joint ventures succeed or fail at the outset. The mistake is launching without clearly negotiated governance and exit paths.”
The Kennedy Negotiation Model embeds disciplined negotiation structure at the inception of joint ventures and market entries. It explicitly clarifies governance, role responsibilities, performance expectations, and exit criteria, proactively aligning strategic interests and managing partnership risks.
What you’ll achieve
- Structure joint ventures with clear governance and measurable performance criteria.
Define exit and contingency strategies early—before conflicts emerge. - Align roles, responsibilities, and objectives through disciplined trade planning.
- Apply force field thinking to manage internal and external alignment pressures.
- Anticipate alliance drift and proactively reinforce structured commitments.
- Counter vague partnership assumptions with clear, conditional logic.
- Create actionable negotiation plans for new and existing strategic partnerships.
- Reinforce learning through targeted coaching and follow-up practice.
