New Negotiators
You don’t need tricks. You need a process.
The Kennedy Negotiation Model is the only fully evidence-based negotiation methodology in the market.
Most negotiators start by guessing copying what they’ve seen, avoiding conflict, hoping for agreement. That’s not negotiation. That’s concession in slow motion.
This programme builds your foundation. You’ll learn how to prepare, what to trade, when to push, and how to stay in control without bluffing, posturing, or folding under pressure.
The result? Confidence. Clarity. And outcomes you can defend.
The longest-running negotiation skills workshops in the UK, since 1974
First-Level Negotiators
8-Step Approach has directly impacted the way we work in our companies. It provides managers with a credible and simple negotiation tool that is very powerful
John Benson – Board Member
What separates competent negotiators from ineffective ones? It’s not charm. It’s not aggression. And it’s certainly not blind optimism. It’s discipline.
This foundational program dismantles outdated myths like being “win-win,” being tough, or simply knowing how to get to “yes.” Most negotiators operate in one of two flawed zones: RED over-assertive and concession-driven; or BLUE accommodating, risk-averse, and avoidant. Both are reactive. Both destroy value. RED negotiators win battles and lose accounts. BLUE negotiators keep the peace while leaking value.
12 delegates
1:12 Consultant Ratio
2 day course
Budget Friendly
12 Weeks Reinforcement
Train the Trainer Available
Learn More
Commercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial Negotiations
We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.
What we bring to the table
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
Mid-Level Negotiators
The Central Trust Group gives Kennedy Method straight A’s across the board.
Andrew Turner – Managing Director
,
What separates competent negotiators from ineffective ones? It’s not charm. It’s not aggression. And it’s certainly not blind optimism. It’s discipline.
This foundational program dismantles outdated myths like being “win-win,” being tough, or simply knowing how to get to “yes.” Most negotiators operate in one of two flawed zones: RED over-assertive and concession-driven; or BLUE accommodating, risk-averse, and avoidant. Both are reactive. Both destroy value. RED negotiators win battles and lose accounts. BLUE negotiators keep the peace while leaking value.
12 delegates
1:12 Consultant Ratio
2 day course
Budget Friendly
12 Weeks Reinforcement
Train the Trainer Available
Learn More
Commercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial Negotiations
We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.
What we bring to the table
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
Senior Negotiators
As important as it is to secure the right terms for a shared enterprise, it is just as critical to form a sustainable relationship
Jason Roswig, Managing Director, Blackstone Group
What separates competent negotiators from ineffective ones? It’s not charm. It’s not aggression. And it’s certainly not blind optimism. It’s discipline.
This foundational program dismantles outdated myths like being “win-win,” being tough, or simply knowing how to get to “yes.” Most negotiators operate in one of two flawed zones: RED over-assertive and concession-driven; or BLUE accommodating, risk-averse, and avoidant. Both are reactive. Both destroy value. RED negotiators win battles and lose accounts. BLUE negotiators keep the peace while leaking value.
12 delegates
1:12 Consultant Ratio
2 day course
Budget Friendly
12 Weeks Reinforcement
Train the Trainer Available
Learn More
Commercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial Negotiations
We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.
What we bring to the table
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
Chief Negotiation Officer Training & Coaching
Designed to improve skill in negotiation
J. E. Mortimer,
General Secretary of the Labour Party
What separates competent negotiators from ineffective ones? It’s not charm. It’s not aggression. And it’s certainly not blind optimism. It’s discipline.
This foundational program dismantles outdated myths like being “win-win,” being tough, or simply knowing how to get to “yes.” Most negotiators operate in one of two flawed zones: RED over-assertive and concession-driven; or BLUE accommodating, risk-averse, and avoidant. Both are reactive. Both destroy value. RED negotiators win battles and lose accounts. BLUE negotiators keep the peace while leaking value.
12 delegates
1:12 Consultant Ratio
2 day course
Budget Friendly
12 Weeks Reinforcement
Train the Trainer Available
Learn More
Commercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial NegotiationsCommercial Negotiations
We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.We help in creating and executing highly effective negotiation strategies, from initial assessment to project management and implementation.
What we bring to the table
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
You want learning that endures over time and life-changing skills dfdfdfdfdf
