Kennedys Negotiation

Mastery at the table wins

Consulting, Auditing, and Engineering

Build Lasting Competitive Advantage

In professional services, negotiation is not just about signing contracts—it is the mechanism through which firms secure client trust, protect revenue, and sustain long-term profitability. Firms that master negotiation dictate terms, defend fee structures, and ensure every engagement aligns with strategic priorities. Those that do not? They suffer scope creep, margin erosion, and competitive decline.

Negotiation excellence in Professional Services isn’t optional—it’s a competitive necessity. Firms that embed structured negotiation capabilities consistently outperform competitors, secure higher-value contracts, and drive long-term profitability.

We help professional services firms harness evidence-based negotiation capabilities to strengthen client relationships, optimize fee structures, enhance deal execution, and build sustained competitive advantage.

Exactly how much is poor negotiation performance costing you?

We can tell you

$25 Billion

Fee pressure and client pushback slash topline by 10-15% (McKinsey, 2024), a bleeding wound as contract flops cost $5-10B (PitchBook, 2024) and choke revenue with a tighter noose. Our solutions help you barricade pricing power, boosting commercial topline and margins, hammering profits before they’re a corpse on the slab.

15%

Scope creep and weak deals slit margins by 10-15% (McKinsey, 2024)—projects rot, bleeding $200-300M on $2B. Our solutions help you lock scopes, clawing $200-300M from the grinder.

12%

Talent costs and vendor delays bleed $150-200M (BCG, 2024)—profits choke tighter. Our solutions help you shred overhead, forging $150-200M in efficiency.
How we can help

Negotiation is the bridge between strategy and execution. This operating model clarifies where negotiation work must happen, how it must be done, and who must be accountable. It treats negotiation not as a soft skill, but as a structured capability—one that links commercial intent to operational delivery. This is the blueprint for how negotiation is organised, governed, and deployed to deliver outcomes at scale

Commercial & Operational Imperatives

Successful
Execution

Essential Areas of Focus

Top-Line Profitability

“Sometimes my colleagues give away too much to close a deal, leaving my team with less to work with,” a CFO bluntly observed.

Abandon late-stage price concessions and reactive discount reflexes, and instead implement structured, front-loaded negotiation behaviors that preserve margin, reduce revenue dilution, and align scope with commercial value from day one

Cost Excellence

“Every pound saved is vital, yet our operational talks falter,” a COO lamented

Stop relying on tactical procurement and fragmented approvals, and deploy codified negotiation governance that closes posture gaps, captures savings, and eliminates recurring inefficiencies hidden in supplier and internal negotiations

Internal Alignment

“Teams that fail to decide or collaborate undermine our profitability—it’s a concern,” a manager remarked

Abandon late-stage price concessions and reactive discount reflexes, and instead implement structured, front-loaded negotiation behaviors that preserve margin, reduce revenue dilution, and align scope with commercial value from day one

Corporate Negotiation 

“If only we could pick up all the money we are spilling…It’s…in the tens if not hundreds of millions,” head of legal at a Global 500

Move beyond celebratory deal-making and generic diligence checklists, and embed disciplined negotiation structures that protect valuation, define integration terms, and enable post-close execution without value leakage

The Solution: Precision Negotiation Powered by Proven Methodology

We don’t just advise; we equip you to win. We help you plan, strategize, and execute corporate negotiations, identify the right negotiators, and build high-performing teams. By deploying the Kennedy negotiation methodology, you unlock tangible results:

  • Growth Secured with Precision: Imagine achieving 20% synergy gains (McKinsey, 2021) on your acquisitions, joint ventures, and partnerships. Our proven framework makes it a reality, driving measurable expansion.
  • Compliance Achieved Efficiently: Navigate the regulatory maze with confidence. Our structured approach ensures compliance, delivering substantial savings—like the £15 million our clients saved on public sector contracts.
  • Returns Maximised Effectively: Eliminate post-transaction setbacks and optimize capital allocation. Our disciplined process ensures that every deal delivers flourishing, high-value outcomes.

Solutions

Exactly how much is poor negotiating behaviour costing you? We can tell you

Trusted advice boosts your high-stakes deals—saves millions, sharpens strategy, keeps it confidential for CEOs and Boards

CEOs and Boards face high-stakes deals where missteps cost millions—think £10B in fines (Fenergo, 2021) from shaky terms. We’ve guided FTSE 100 leaders to £15M savings (Call for ref) with advice that’s all about your bottom line.

What we bring to the table

  • Sharp due diligence assesses your team’s negotiation strength—ensuring the right players lead from day one.
  • M&A prep secures 20% synergy gains (Call for ref)—we manage complex stakeholders so your strategy lands.
  • Total confidentiality protects your sensitive moves—our 40-year track record keeps rivals out, your goals in.

Tailored process picks your best negotiators—Find and train the perfect negotiator for your toughest deals.

Picking the right negotiator can shift millions—get it wrong, and 50% synergy losses (McKinsey, 2021) sting. Our tailored process finds your dealmakers and sharpens them up.

What we bring to the table

Step 1: Negotek Planner—we map your strategy’s priorities, issues, and skills needed, setting the stage.
 
Step 2: Team Assessment—we run behaviour scans to spot who’ll deliver under pressure, no guesswork.
 
Step 3: Real-World Runs—hands-on simulations test and train your team, ensuring they’re ready for the real thing.

Spot and build your next negotiation stars for lasting impact

Your future depends on spotting negotiation talent—miss it, and you’re exposed. We’ve built benches for FTSE 100 firms, driving 3-5% margin gains (Bain, 2023).

What we bring to the table

  • Our 8-step/4-phase lens—trusted by 500,000—sizes up talent with clear, measurable behaviours, no guesswork.
  • Firm-wide audits match negotiation to your goals—your rising stars, ready for critical moments.
  • Pre- and post-training checks show real uplift—your team’s edge, locked in.
  •  

Lift your top negotiator’s game with expert coaching

“Navigating table dynamics is a bloody nightmare,” an exec groaned. Your top negotiator needs a coach who’s been there—we’ve cut prep time 20% (internal data) across 100,000+ deals.

What we bring to the table

  • Seasoned CNO coaches craft your deal plan—tailored to your context, no nonsense, just results.
  • Step-by-step wins keep you on track—20% faster prep 
  • Practical expertise from FTSE 100 battles—your deals, maxed out, one win at a time.

Train your team to negotiate with top-tier skills

Get your team negotiating like pros—our 8-step/4-phase approach, the UK’s longest-running workshop, hits a 90% success rate (Kennedy research). From Shell to IBM, we’ve powered teams to deliver.

What we bring to the table

  • Workshops and deal coaching embed skills—basic to certified, your team’s sharp from day one.
  • Profitable Team Advantage: Practical tools boost collaboration—10-12% efficiency gains (McKinsey, 2023)—turning rows into real results.
  • Team Payoff: Your team shares ideas for higher customer satisfaction (internal data)—innovation and profit, delivered fast.

Align your team for smarter decisions and stronger collaboration

Teams that can’t decide or work together cost you—slow calls and silos bleed profit. We’ve sparked 10% innovation gains (Shell case) at Intel and Shell by fixing how your team clicks.

What we bring to the table

  • Smarter Decisions: We assess and improve your team’s ability to make fast, effective choices—quicker wins keep you ahead (analyst data)—no delays.
  • Stronger Teamwork: We build skills in influence, communication, conflict, and change—our 4 key pillars (Kennedy research)—driving higher returns
  • Practical tools streamline how your team tackles tough issues with real results.

Power your in-house training with our proven expertise.

Want our expertise in-house? Our content—trusted by half of the original FTSE 100 and taught at top business schools worldwide—lifts your training game with no fuss

What we bring to the table

  • Quick plug-ins for your academies—top-notch kit, ready to roll, proven by global leaders.
  • Train-the-trainer options let your team run it—cost-smart, big impact, tailored your way.
  • Elite solutions from FTSE 100 and academic runs—your training, powered by unmatched expertise.
Our Negotiation Experience & Impact

2.5x

TSR outperformance when we partner with clients on negotiation strategy

44/1

ROI within just six months of implementation

3.5x

Faster Value Realisation

280

Negotiation operating model transformations since 1984

Impact of Improving Negotiation Performance

Accenture execs who honed negotiation didn’t just survive—they crushed it, turning 10-15% fee losses into market wins (BCG, 2023). You’ll choke the chaos—growth, revenue, costs—and carve out billions in value across consulting, auditing, and engineering. When you sharpen negotiation, you don’t just advise or design—you gut the competition and lock in supremacy. Gold-standard stats jolt your $50B P&L:

Contract Gains

$5-10B locked, PitchBook (2024)—slashing consulting flops and forging dominance, not fading in fee wars.

Retention Lifts

McKinsey (2023)—15-20% better returns, $15-20M on $100M spend—gutting churn in architecture audits, not drowning in talent wars.

Topline Power 10-15% revenue gains, $100-150M on $1B sales—choking pricing cuts and hammering audit/design deals, not bleeding to delays (McKinsey, 2024)

The cost of poor negotiation Powered by Dealbook

Consulting Bust (2023): A $250M strategy gig with a tech giant imploded—scopes slit, $125M bled as McKinsey swooped, a $5B practice gutted (Bain, 2024).
Audit Flop (2024): Weak terms with a Big Four client lost $150-200M—margins choked, a $2B audit arm rotted as EY locked tighter books (BCG, 2024).
Engineering Slip (2022): $200M bled on a skyscraper bid—profits choked, design delays slit a $50B firm’s edge to rivals like AECOM (McKinsey, 2024).
Talent Wars (2023): $200M shredded in a hiring spree—costs died, a $10B engineering unit’s pipeline gutted by poaching (EY, 2024).
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